Etta Loves X Keith Haring Reversible Organic Cotton Baby Play Mat

A super soft organic cotton play mat with two striking Keith Haring prints, Baby and Brazil, to support your baby’s developing senses during tummy time and playtime. Combining high-contrast design and science-led research in babies’ visual development, the stimulating patterns encourage baby to push up using their developing muscles to see more of the clever print.

Key features:

• A double-sided circular organic cotton baby play mat with stimulating Keith Haring designs.
• ‘Baby’ is a bold high contrast black and white design, while ‘Brazil’ is a riot of movement and colour.
• Designed, coloured and rescaled to support babies’ cognitive and visual development from newborn to 4 months and 5+ months.
• The patterns encourage your baby to use their back, neck and shoulder muscles, helping them prepare for rolling and crawling as they try to push up to make more sense of the print before them.
• Comfy polyester filling offers cushioning on hard floors.
• Babies love staring at the high contrast print, offering visual stimulation for them, and a moment of calm for you.
• Designed with orthoptists (specialists in childrens vision development) and research partners in the Sussex Baby Lab.

The Etta Loves Play Mat offers a comfy padded surface for your baby to enjoy tummy time and playtime. The clever reversible design on soft 100% organic cotton has a side with a stimulating black and white print for newborns to 4 months, then flip it over for a colourful print for 5+ months. Designed with care and attention to detail, this organic playmat is designed with specialists in children’s vision development to provide the best visual experience, supporting their visual and cognitive development from birth to 1 year old. The Etta Loves Organic Play Mat makes a stylish and practical gift for a new baby that expectant parents will love.

Etta Loves x Keith Haring

This exciting collaboration brings the radiant joy of artist Keith Harring to the youngest audience, combining Etta Loves meticulous science-led ethos with these iconic prints. Part of the legendary New York art scene in the 1980s, Keith Haring’s bold and colourful work was inspired by graffiti artists and the social and political events of his time. A passionate activist and popular artist, Haring brings a joyous rhythm and a sense of fun to this range of prints for babies.

Technical details:

• 100cm diameter.
• Made from 100% GOTS Certified Organic Cotton with Polyester padding.
• Machine cool wash at 30C degrees.

Key product ethics:

• Made from 100% GOTS certified organic cotton.
• Manufactured in factories fully certified and adhere to the highest ethical and environmental standards. This ensures a safe workplace, free of child or forced labour, with people being paid a fair living wage.
• Recyclable cardboard packaging.
• Certified B-Corp.

Etta Loves are the experts in baby sensory muslins, with bold, high-contrast designs scientifically proven to have optimal visual appeal. Founded by Jen, mum of Etta and her younger sister Uma, who wanted her products to provide the best possible visual experience to contribute to their development. Turning everyday baby essentials into sensory sensations that captivate and stimulate your babys developing vision, Etta Loves works with orthoptists (specialists in childrens vision development) and research partners in the Sussex Baby Lab to develop their science-led designs. The Etta Loves range of baby muslins, playmats and comforters are ethically manufactured using organic cotton and natural rubber, making them safe for babies and planet-friendly.